Taiwanese mobile messaging app Cubie recently rolled out four additional languages — Indonesian, German, Italian, and Portuguese — making it available in a total of nine languages. Cubie says that growth in Asia is strong but it is also experiencing traction in Europe and South America. Besides Taiwan, Thailand and Malaysia rank second and third in terms of popularity based on country. Saudi Arabia is fourth followed by the US.
The company currently has 6.5 million downloads and is monetizing by selling cutesy stickers to users. Cubie’s international messenger, James Hill, said that some of its premium stickers are selling quite well and theis currently also exploring other revenue streams.
For now, Cubie has no intention of becoming a platform like Line,KakaoTalk, or WeChat and is focusing its efforts within the chat room. Cubie differentiates from competing messaging apps with its SnapChat-like messaging feature for disappearing texts. The Taiwanese startup first struck me as a mobile messaging app that’s aimed at women, but as time passes it’s apparent that the app is proving popular with both genders.